• Google Adds AMBER Alerts Atop U.S. Search Results

    Updated: 2012-10-31 18:25:57
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  • Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm

    Updated: 2012-10-31 18:10:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Bookmark November 1st SEW Weekly Show Launching on WebmasterRadio.fm by SEW Staff October 31, 2012 Comments Thursday , November 1st at 1pm EST , Search Engine Watch SEW enters a new era with our very own radio show , SEW Weekly SEW joins forces with WebmasterRadio.fm for a weekly radio series hosted by the writers of your favorite search and social marketing publication . Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program , featuring news highlights and interviews with the people and companies impacting search and social . marketing SEW Weekly airs every Thursday at 1pm 10am PST on WebmasterRadio.fm . It will also be available on demand from WebmasterRadio archives inside the

  • 3 Ways to Get More Media Coverage for Your Marketing Content

    Updated: 2012-10-31 18:00:58
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Search Marketing 3 Ways to Get More Media Coverage for Your Marketing Content Posted on October 31, 2012 by Elisa Gabbert Leave a comment Create great content Create great content Are you sick of hearing this catchphrase yet Well , it†s probably going to be a while before this one goes away , because it†s getting harder and harder to do SEO without having “great content” to leverage in the . process Luckily , there are many paths to content greatness , and with some creative thinking , you can create compelling stuff no matter how boring your niche seems If you†re lost and don†t know where to start , narrow down the possibilities by figuring out what your goals for content marketing are , then proceed from

  • Google Goes Batty with Horror Movie Easter Egg

    Updated: 2012-10-31 17:10:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Goes Batty with Horror Movie Easter Egg by Jonathan Allen October 31, 2012 Comments There is more Halloween fun to be had on Google aside from the Haunted House doodle If you haven't noticed them already , Google really want you to notice their freebase results which makes the search engine a bit more like Wolfram Alpha and Siri Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph card' results . Disturb the bats with your mouse pointer and they flap . around I say almost any , because the SEW team tried a bunch of different results and not every known horror film triggered results . I was impressed that my personal favorite , A Tale of Two Sisters

  • Making The Case For Native Mobile Landing Pages

    Updated: 2012-10-31 16:45:41
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  • Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

    Updated: 2012-10-31 16:20:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Happy Halloween Google Doodle : Spooky Haunted House Logo Full of Interactive Fun by Miranda Miller October 31, 2012 Comments Today a Google Doodle celebrates Halloween with an interactive logo on the search engine's homepage . Clicking on various features in the Doodle causes the image to come to life , complete with a spooky . soundtrack Google's Halloween logo starts out with just a few animated pieces namely , the skeleton and crow . The skeleton hangs in front of a row of ominous townhouses , while the crow is perched atop the first roof . Jack-o-lanterns and pumpkins line the steps and leaves litter the sidewalk . Users with sound turned on can hear wind whistling in the background . To turn

  • Boo! Are You Unintentionally Scaring Your Customers?

    Updated: 2012-10-31 16:10:25
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  • For Halloween, Google Makes Bats Appear For Horror Movie Searches

    Updated: 2012-10-31 16:10:03
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  • Not Liking the New Facebook “Browse Friendships” Function

    Updated: 2012-10-31 14:26:26
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Not Liking the New Facebook Browse Friendships” Function Posted on October 31, 2012 by Melissa Fach Leave a comment I am not sure when Facebook started this , I just saw it today . I understand Facebook wanting to come up with new options and ideas for Facebook , but this idea is just another way for people to easily see more about me than perhaps I want them to know . Right now the information is minimal , but what could it turn into When will a privacy setting be developed for this I have local friends and I have SEO friends . I don’t want my local friends understanding and knowing everything about my SEO friends . Quite frankly , they don’t get our humor and misunderstand things . Right now there is a

  • HootSuite Adds New #SocialApps

    Updated: 2012-10-31 14:00:53
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News HootSuite Adds New SocialApps Posted on October 31, 2012 by Michelle Stinson Ross Leave a comment HootSuite , has added several tools to the line up of SocialApps available on their web-based . dashboard  reddit  StumbleUpon  Scoop.it  Nexalogy  and  CMP.LY  have been added to the company†s ever-expanding  App Directory HootSuite is known for helping power users and social businesses engage with audiences and analyze campaigns across multiple social networks from one secure , web-based dashboard . The App Directory now hosts a collection of 35 tools and applications built by third-party developers that empower users to customize their dashboards . These five new apps , available immediately to the

  • Weekly Webinars and Upcoming Events 10/31/2012

    Updated: 2012-10-31 13:00:23
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Weekly Webinars and Upcoming Events 10 31 2012 Posted on October 31, 2012 by Laura Cruz Leave a comment Happy Halloween to all your internet ghosts and ghouls out there I have a spooky joke for you – “What did the birdie say on Halloween ” “Trick or Tweet ” Hahaha eeeeh . Ok , the good news is , I have no more jokes . The better news is there are many excellent webinars for you to check out this week . Don†t forget to get registered for the conferences coming up in the next couple of months . Enjoy Big Picture CRO November 1, 10:30 a.m . PST Presenter : Rand Fishkin Cost : Free : Description Rand Fishkin , SEOmoz’s CEO , walks you through how conversion rate optimization CRO is more than just a test .

  • Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Updated: 2012-10-31 13:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Trick or Treat 5 Fabulous and Frightening AdWords PPC Features by Lisa Raehsler October 31, 2012 Comments Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management . Some of these same features , however , have a few nasty tricks up their sleeve that can throw PPC managers off . course Scared Don't be . Learn how you can avoid these tricks , get ahead , and make sure you have the biggest pile of goodies at the end of the . night 1. Search Terms Report Treat The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click . This search term was

  • Properly Attributing Email Campaigns in Analytics

    Updated: 2012-10-31 11:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Properly Attributing Email Campaigns in Analytics by Thom Craver October 31, 2012 Comments All of our online marketing efforts are useless if we don't act on and improve upon their results . Email marketing continues to be one of the more common marketing . strategies There are many third-party choices for creating email campaigns and distributing them to lists of prospective customers . Each of them will measure successful deliveries and even click-throughs to your call to action . But is that all you need to measure success Certainly . not A Typical Campaign , Simplified At its basic roots , a typical email campaign needs two basic : items An email message with compelling content and a good call to

  • Google’s Interactive “Happy Halloween” Logo For 2012

    Updated: 2012-10-31 07:40:59
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  • If You Can’t Be a Creator, Then Be a Curator

    Updated: 2012-10-31 07:00:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology If You Can†t Be a Creator , Then Be a Curator by Bharati Ahuja October 31, 2012 Comments Editor's : Note With SES New Delhi on the way , our goal at SEW is to showcase marketing perspectives from India . If you are based in or do business in India , nbsp drop us a line if you would like to write for . us After Google raised the standards for quality content with the Panda Update and integrated social with search , the message was delivered loud and clear to the search industry : only quality content can help your website sustain its search presence . This has grown the demand for content . writers Will content published just for the sake of adding words via blog posts suffice and help your web

  • What’s The Best Smartphone? Google’s New iOS Search App Says Decide For Yourself

    Updated: 2012-10-31 06:49:57
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  • SearchCap: The Day In Search, October 30, 2012

    Updated: 2012-10-30 21:08:27
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  • Yelp Adds Restaurant Menus (And Images)

    Updated: 2012-10-30 19:44:56
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  • Google May Go Public With Its Human Search Quality Rater Guidelines

    Updated: 2012-10-30 19:12:19
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  • SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs

    Updated: 2012-10-30 19:00:40
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  • Shakeup at Apple: Scott Forstall Leaving, Jony Ive Taking Larger Role

    Updated: 2012-10-30 19:00:11
    : , Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Shakeup at Apple : Scott Forstall Leaving , Jony Ive Taking Larger Role Posted on October 30, 2012 by Michelle Stinson Ross Leave a comment Late yesterday afternoon , Apple announced a major overhaul of the upper level management structure in Cupertino .  According to the Apple press release , Scott Forstall will be leaving Apple next year and will serve as a personal adviser to CEO , Tim Cook until his departure .  Jony Ive will add oversight of Apple software development to his existing duties with hardware design .  Bob Mansfield , Eddy Cue and Craig Federighi will also be adding more responsibilities to their . roles We are in one of the most prolific periods of innovation and new products in Apple’s

  • Where to Eat During SES Chicago 2012

    Updated: 2012-10-30 18:00:45
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Search Engine Conferences Where to Eat During SES Chicago 2012 Posted on October 30, 2012 by Harrison Jones Leave a comment With SES Chicago just around the corner , many of you , out-of-towners , may be wondering where the best food in Chicago can be found . Aside from being a fellow Internet marketer , I am also a food blogger from the rough and tough South side of Chicago , so I thought I would point out some great restaurants worth trying during the conference. After all , Chicago is the culinary capital of the . Midwest Winter is also around the corner , so many of you may find yourselves more interested in exploring Chicago†s vast culinary scene than taking cruises at Navy Pier or hanging out at Millennium .

  • Mobile Search Marketing for BRIC Countries

    Updated: 2012-10-30 16:00:38
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Mobile Search Mobile Search Marketing for BRIC Countries Posted on October 30, 2012 by Christian Arno 2 comments Mobile search is big news everywhere . According to Google , mobile searches quadrupled in the United States last year . “Roughly one in seven searches , even in the smaller categories , are happening on a mobile phone , but how many of you are putting one seventh of your resources into mobile ” asked Google’s Head of Mobile Advertising Jason . Spero Many experts predict that global mobile searches will overtake static searches by 2015. In India and China , that tipping point has already been reached . The other two countries in the emerging or newly advanced economic powerhouses of the BRIC countries

  • SEO Tech Leader #Conductor Secures $20 Million in Financing

    Updated: 2012-10-30 14:00:20
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News SEO Tech Leader Conductor Secures 20 Million in Financing Posted on October 30, 2012 by Michelle Stinson Ross 1 comment Conductor , a leader in Search Engine Optimization SEO technology , today announced that it has secured 20 million in financing led by Investor Growth Capital , marking the largest investment to date in natural search technology.  The company will use the funding to scale operations internationally and invest in product development of Conductor Searchlight™ , the first and most widely adopted , cloud-based SEO . platform “Conductor created the SEO technology market and has become the industry†s benchmark for excellence,” said Noah Walley , Managing Director at Investor Growth Capital  

  • Everything You Need to Know about the New “EMD” Update

    Updated: 2012-10-30 13:00:09
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise SEO Everything You Need to Know about the New EMD” Update Posted on October 30, 2012 by Alex Becker 6 comments As many of you already know Google has done it again With the release of the new EMD” update , a new uproar of confusion and panic has taken over the SEO community leaving many SEOs scratching their heads. Of course , this is all leading to the BIG question on everyone’s minds:  What exactly did this update do At a glance , you would assume that this update goes out and hulk smashes every exact match website on the Web But if you look a bit deeper , it does something quite different . In fact , this update is not even truly targeting EMD domains , it is targeting signs of spam It Is Not Technically” an EMD

  • How Often Do You Optimize?

    Updated: 2012-10-30 13:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How Often Do You Optimize by Jennifer Van Iderstyne October 30, 2012 Comments When you launch a new site or enter the SEO game for the first time , one of the most obvious first steps is spending some quality time working on on-page optimization . But once you've gone through done your work , then what How often do you optimize , or re-optimize The answer to that question is based a fundamental grasp of the nature of real SEO . It's the difference between understanding that SEO is not a phase , but a lifelong mentality a permanent filter for looking at a website through the eyes of a search . engine SEO isn't a one-shot deal or a quick coat of paint before calling the house ready for occupation .

  • Government SEO is Broken

    Updated: 2012-10-30 11:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Government SEO is Broken by Andrew Delamarter October 30, 2012 Comments The federal government , under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel , has launched a wide-ranging rethinking and consolidation of federal websites , domains , and databases . The goal : to broaden access to government information and services , incorporate mobile access , and reduce waste and overlap in websites and . domains This is a pretty big initiative . One problem : there is a missing element that could hinder the effort consideration for how users search for and find government service online where's the search engine optimization SEO Improving Transparency and

  • How to Establish a Goal Plan for Your PPC Campaign

    Updated: 2012-10-30 09:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Establish a Goal Plan for Your PPC Campaign by Joseph Kerschbaum October 30, 2012 Comments Managing paid search campaigns without specific objectives or goals is like driving a car with no destination . If you don't have a map and a target , you'll end up in the middle of . nowhere Establishing benchmarks and creating goals for your campaigns can help refine your strategy , align your PPC campaign with wider-scope business objectives , improve performance , and serve as a source of . motivation Define Achievable Challenging Goals Any goal for your PPC campaign should be realistic and attainable . On the flip side , goals should also be challenging and make you reach just beyond your . grasp If

  • Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Updated: 2012-10-30 07:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Maker Studios Takes Third Place in YouTube Partner Channels Ranking by Greg Jarboe October 30, 2012 Comments While most of the East Coast was hunkered down waiting for Hurricane Sandy , comScore released the latest data from its Video Metrix service which showed that 181 million U.S . Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion . This is down slightly from the all-time high of 188 million U.S . Internet users who watched 37.7 billion online content videos in August , when video ad views totaled 9.5 . billion But the big news buried in the data was that Maker Studios Inc . had climbed into third position for the first

  • Google Paints a Happy Little Bob Ross Birthday Doodle

    Updated: 2012-10-29 16:40:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Paints a Happy Little Bob Ross Birthday Doodle by Danny Goodwin October 29, 2012 Comments The Joy of Painting TV show host Bob Ross is celebrated on Google's homepage today with a Google Doodle paying tribute to the artist known for teaching PBS viewers to paint landscapes , including mountains surrounded by happy little clouds and . trees Google's logo depicts the soft-voiced and bushy-headed Ross holding his trademark palette and paintbrush , a squirrel seated on his right shoulder . The lower case g in Google's logo appears as the centerpiece of Ross' canvas with a mountain view in the background , with Ross serving as the big G , while the rest of Google's letters appear as light . gray Why

  • 8 Elements to Test in User Reviews

    Updated: 2012-10-29 13:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 8 Elements to Test in User Reviews by Noran El-Shinnawy October 29, 2012 Comments Reviews are an incredibly powerful tool to use to your advantage , but collecting them simply isn't enough . User reviews are the most under-tested element on product pages and can have significantly positive effects on conversion . rates It's challenging to think of ways to test reviews because you haven't created the content yourself . You can't tell people what to write , but you certainly have control over the tools you give them and the way you choose to present the content they provide you . with Here are eight elements you can test in your user : reviews 1. Icons Stars are typically the most common rating icons ,

  • 4 Google Product Listing Ads Tips for Q4

    Updated: 2012-10-29 11:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 4 Google Product Listing Ads Tips for Q4 by Mary Weinstein October 29, 2012 Comments Following the October Google Shopping transition , more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel . If you're one of these retailers , then the following tips and best practices for Product Listing Ads PLA campaigns heading into Q4 are for . you One of the most important things to understand about PLAs , arguably the most important thing , is that they are organized by a CPC bid hierarchy That means that whatever ad groups you have set up in a PLA campaign , the one with the highest bid will outrank the . others What does this mean moving into Q4 1. Optimize Your

  • 3 Enterprise SEM Challenges & Solutions

    Updated: 2012-10-29 09:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 3 Enterprise SEM Challenges Solutions by Brad Miller October 29, 2012 Comments Managing SEM campaigns can be challenging for any agency , in-house expert , or consultant . These challenges tend to be compounded as the budgets increase and the organization gets bigger . nbsp Complexities arise with reporting , politics , competiveness , and . tracking Here are a few key challenges to managing enterprise SEM campaigns and some thoughts on how to overcome . them 1. Massive Account Confusion Numerous accounts , hundreds of campaigns , thousands of ad groups , millions of keywords it's a lot to handle . On top of this , there are usually multiple departments with multiple contacts , all of which have

  • How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Updated: 2012-10-29 07:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How a Preview Image Increased a Landing Page's Conversion Rate by 359 by Uri Bar-Joseph October 29, 2012 Comments A recent A B test I ran examined how a preview image on a landing page affects the page's conversion rate . nbsp The results of the test were conclusive a landing page that includes a preview image of the offer had a 359 percent higher conversion rate than a landing page without the preview . image Google's new Google Experiments for A B testing was used for this test read more on setting up Google Experiments here Here's an outline of the steps followed to carry out the A B . test Following the Rules My test followed the rules prescribed in 8 Rules of A B Testing The Art in Marketing

  • Google AdMob Challenges & Rewards

    Updated: 2012-10-29 05:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google AdMob Challenges Rewards by Marc Poirier October 29, 2012 Comments Google's most recent numbers show that CPC costs are decreasing and , at the same time , ROI is growing for online marketers via that particular . channel Where are the cheapest clicks They're in AdMob , and they're ripe for the . picking The integration of AdMob into AdWords in early June heralded a new era for mobile advertising via Google . Previous to that , targeting options were so limited that there were very few marketers willing , or even able , to attempt marketing through AdMob . Now that targeting options have expanded to include many of the options that are available to marketers in any other area of AdWords , there

  • Content Zombies: How to Fight The Walking Dead

    Updated: 2012-10-28 16:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Content Zombies : How to Fight The Walking Dead by Christina Zila October 28, 2012 Comments They're there , in the dark , waiting for fresh victims . You know they're out there , waiting for you . They stumble and shuffle , slowly and inevitably aiming to take your most precious asset your content Yes , the moon is high and the content zombies are out in full . force Is Your Content a Zombie SYMPTOM No . pulse While you wouldn't get so close to a human zombie , content zombies don't transfer their condition to . humans Lean in and see if your content lives and . breathes Does it interest your target audience Does it garner social media attention Manufacturer's product descriptions , generic topic

  • 7 Video Tips for Crowdfunding Campaign Magnetism and Results

    Updated: 2012-10-27 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 7 Video Tips for Crowdfunding Campaign Magnetism and Results by Erick Mott October 27, 2012 Comments Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video . People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia . perspective With computing , tablet , smartphone and social media tools video consumption and sharing are now effortless . Consider these tips and the Magnetie campaign to create your crowdfunding campaign : video Introduce the topic and yourself to help people with context and . engage Briefly and clearly explain what you're trying to achieve with your crowdfunding .

  • Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails

    Updated: 2012-10-26 18:55:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails by Miranda Miller October 26, 2012 Comments Yesterday , we reported that a blogger claimed to have purchased a list of over one million Facebook user emails complete with full names and the URLs of their Facebook . profiles Facebook has contacted Search Engine Watch to offer a new statement , as part of their ongoing : investigation Facebook is vigilant about protecting our users from those who would try to expose any form of user information . In this case , it appears someone has attempted to scrape information from our site . We have dedicated security engineers and teams that look into and take aggressive action on reports

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